All posts filed under “Design Digest

Product Design

Product Design Our custom design services help create new market opportunities for brands and artisans alike. We combine global trends with artisanal expertise  to design contemporary products that are unique, ethically made and well-priced. Storytelling We also help our brands tell the story of  the […]

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Have needle – Will knit!

At Sonica Sarna Design we represent more than 7 all-women artisan communities who are experts in knitting, crochet, macrame and other kinds of needle magic. In a country where rural women are often not given a right to earn wages for their work, crochet and […]

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Jamdani – The legacy of a bygone era

Jam-dani or “flower pot” is the traditional technique of inserting extra warp and weft yarns on handloom to create embroidery like motifs in fine cotton muslins.Its origins lies in Mughal patronage. Legend has it that the Mughal emperors who loved  silk brocades, found them too […]

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